career history

Haggin Marketing
Mill Valley, California • 10/04- 7/08 • Senior Art Director
Lead Art Director/Designer for one of Haggin’s internal teams. Lead AD on the Fingerhut account, responsibilites included all brand management and creative direction for seven quarterly catalogs, creating over 30 covers a year. Executed all branding, including concepting and designing all cover, marketing, and information pages, managing DTP and image coordination for press, as well as handling all photo art direction and styling for shoots. Also responsible for presenting concepts to, and coordinating with, the client side to create complete mailing programs. Prior Lead AD responsibilities have also included, the Dell EPP program, and The Good Guys.

New York//Detroit/San Francisco • 1985 - Present • President
Specialize in consumer promotion utilizing p.o.s, internet, print, packaging, multimedia, and CD-ROM as well as handling all traditional design & advertising needs. Client list has included UbiSoft, Bigfoot Monster Trucks, Vulcan Chain, The College Board, Winston Cigarettes, Yoo-Hoo, Nuprin, Pennzoil, Prego, Maxell, Champion Sportswear, Tamalpais Union School District and several advertising & P.R. agencies in both the New York and San Francisco markets.

TrucknTow.Com, Inc.
Detroit, Michigan • 9/99 - 7/04 • Creative Director/Webmaster
Head creative of a startup Mail Order/E-Commerce Retailer for the trucking and towing industries. Designed and produced a 92 page mail order catalog for monthly distribution as well as concepted and created a dynamically generated e-commerce web site featuring over 15,000 listings. Handled all advertising, design, and promotional needs from Direct Mail promotion to trade shows. Responsible for all production concerns, from photography and artwork to pre-press preparation of digital files, vendor relations, and final production. Created in-house department for production and

East West Creative
New York, New York • 11/96 - 1/99 • Senior AD/Multimedia Designer
Senior AD specializing in designing in-store P.O.S displays with online and multimedia promotional aspects. Concepted promotions, designed all materials including in-store displays, websites, and FSI’s. Designed and produced multimedia presentations, CD-ROMs, and speaker support presentations. Created unique direct mail programs and retail products such as football and hockey trading cards and CD-ROM mailers. Clients included Kraft Foods, Kool-Aid, Nabisco, Fleer/Skybox, Nickelodeon, Lysol Brand Products, Post Cereals, and Absolut Vodka.

Multimedia Entertainment
New York, New York • 2/93 - 11/96 • Senior AD/Production Manager
Operated full service in-house creative department for world’s largest television talk show syndicator until purchased by MCA/Universal. Designed and produced press kits, advertising, promotion, set and logo designs, trade show materials, digital video promos, celebrity events, and web sites. Managed staff of three for production and implementation. Shows included Donahue, Jerry Springer, Sally Jesse Raphael, Rush Limbaugh, Dennis Prager, Susan Powter, Crooke & Chase, and Pat Bullard.

Carrafiello, Diehl & Associates
Westchester, New York • 6/90 - 11/92 • AD/Promotional Designer
Responsible for cyclic promotions for Lederle International products, including Centrum family of vitamins, Stresstabs, Fibercon, Caltrate, and Dynatrim. Handled all aspects from concept to production in traditional mechanical fashion, including photography, illustration, typesetting, and retouching.

the internship
Milton Glaser, Inc.
New York, New York • 10/89 - 5/90 • Junior Designer/General Scrub
Did it all... design, stats, comps, production, the three o’clock coffee run. (It’s uncle milton - how can you say no?) Did a lot of package design for Grand Union Supermarkets and a lot of exhibition design for MOMA and several smaller retail outlets around NYC.

the education
School of Visual Arts
New York, New York • 1987 - 1990 • B.F.A. Media Arts
Dual Major in Advertising and Graphic Design, learned the art of creative problem solving and effective visual communication, finally being considered one of the “more normal ones.”

University of Michigan
Ann Arbor, Michigan • 1985 - 1987 • Communications Major
Studied the theories of persuasive communication in the classroom and practical persuasion on campus, developing a wide reputation for creative expression and extreme eccentricity.

honors & mentions
1995 - 1996
Guinness World Record - Designer of World’s Largest Continuous Billboard, Multimedia Entertainment Talk Shows, Times Square, NYC
Winston Evo Flask Pack - Package Design mention in Creativity 32,
Mentions in Ad Age Magazine & Forbes Magazine for most innovative design in cigarette packaging in 30 years.

geek knowledge
Macintosh OSX • Windows • Silicon Graphics

brain candy
InDesign CS3, Photoshop CS3, Illustrator CS3, QuarkXpress, Flash, Dreamweaver, Acrobat CS3, Strata 3DPro, Dreamweaver CS3, After Effects, Word, Powerpoint, Excel and a host of support software packages

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