The Difference is Donahue... he Delivers!

Problem:
For Phil Donahue's final season on the air, his show wanted to capture 100% of the affiliate market for at least the beginning of the season. They embraced the idea that Donahue delivered the audience, and needed a press kit for advertising materials and reels for station managers across the country.

Solution:
Created a pizza delivery box to house the press materials and advertising reels, with an italian theme, complete with chocolate pizza. It was delivered to 200 different affiliate stations across the country on the same day, exactly at Noon, to emulate "lunch." The press kit was successful in signing 99% of the affiliate market for the beginning of the season, a full 10% higher than the season before.


Take a Step in the Right Direction with Pat Bullard

Problem:
Tempt station managers to attend the Pat Bullard workshop at NATPE '97 to introduce them to the host of the new show and secure affiliates for the launch.

Solution:
Sent all station managers registered for the convention the left sneaker in their respective sizes (after many phone calls to secretaries) with the invitation to take a step in the right direction by attending the workshop. Station managers that attended were given the corresponding right sneaker, and a customized mesh bag to carry them away in. Of the 213 stations polled for sneaker size and sent one sneaker, 197 either attended the workshop or stopped by the Pat Bullard Booth to discuss promo materials.


Rush Limbaugh for President - The People's Choice!

Problem:
New season press kit for Rush Limbaugh:The Television Show during a presidential year.

Solution:
Rush for President!
Sent new kit with advertising materials and ad reels in a custom made cedar cigar box with two chocolate cigars, a "Rush - The People's Choice" bumper sticker and key chain.